World Wide Fund for Nature (WWF)

      The World Wide Fund for Nature (WWF) is a global non-governmental association established on April 29, 1961, working in the sector of the biodiversity preservation, and the diminution of humanity's marks on the environment. It was earlier called the World Wildlife Fund, which is still official name of it in Canada and the United States.It is the world's biggest preservation group with over 5 million followers globally, functioning in more than 100 countries, funding around 1,300 preservation and environmental ventures. WWF is a establishment, with 55% of financial support from individuals and legacies, 19% from state sources (such as the World Bank, DFID, USAID) and 8% from businesses in 2014. The organization's job is "to impede the deprivation of the planet’s natural environment and to erect a future in which human beings live in harmony with nature."Presently, much of its work centers on the preservation of three biomes that include most of the world's biodiversity: oceans and shores, woods, and freshwater ecosystems. Amongst other concerns, it is also alarmed with endangered species; prolong able production of commodities and climate change.

History

    The Conservation Foundation, a predecessor to WWF, was established in 1947 by Fairfield Osborn in New York City in support of capitalism-friendly environmental practices. The consultative council integrated most important scientists such as Aldo Leopold, Charles Sutherland Elton, Carl Sauer, G Evelyn Hutchinson and Paul Sears. It backed much of the scientific work alluded by Rachel Carson's Silent Spring, as well as that of George Woodwell, John L. George, Robert Rudd, and Roger Hale. In 1990, the preservation establishment was merged into WWF. Following becoming an associate of WWF in 1985, it became a distinctive official unit but with the same staff and board. The association now recognized as the Conservation Foundation in the United States is the previous Forest Foundation of DuPage County. WWF has associated offices and maneuvers around the world. It initially functioned by fundraising and providing donations to subsisting non-governmental institutions, founded on the best-available scientific comprehension and with a preliminary center on the safety of endangered species. As more funds became accessible, its functions extended into other sectors such as the conservation of biological diversity, prolong able use of natural resources, the decline of pollution, and climate change. The association also began to run its own preservation projects and crusades, and by the 1980s initiated to take a more planned approach to its preservation activities. In 1986, the group renamed the organization to World Wide Fund for Nature, to replicate the scale of its actions in better form, holding the WWF initials. Nevertheless, it sustained at that time to function under the original name in the United States and Canada. 

Panda symbol

    WWF's giant panda symbol created from a panda named Chi Chi that had been relocated from Beijing Zoo to London Zoo in 1958, three years earlier than WWF became founded. Being well-known as the lone panda inhabiting in the Western world at that period, its distinctively identifiable physical features and type as an endangered species were seen as perfect to serve the association's need for a strong identifiable symbol that would conquer all language obstructions. Furthermore, the association also desired an animal that would have a bang in black and white printing. The symbol was then designed by Sir Peter Scott from preliminary sketches prepared by Gerald Watterson, a Scottish naturalist.